Tecnológico de Monterrey BEER Lab

BEER Lab

Team

The people who research, teach and collaborate at the Behavioral and Experimental Economics Research Lab (BEER Lab), Tecnológico de Monterrey.

Leadership

Stanislao Maldonado

Co-founder and Director

Research Professor of Economics at Tecnológico de Monterrey. He works on development economics, political economy and their links with behavioral economics.

Full biography

Stanislao Maldonado is a Research Professor of Economics at Tecnológico de Monterrey and director of BEER Lab. His research and teaching cover development economics, political economy and their links with behavioral economics.

He is co-director of the Behavioral Insights Network (LACEA-BRAIN), the behavioral economics network of the Latin American and Caribbean Economic Association (LACEA), and co-organizer of the Workshop of Experimental and Behavioral Economics of the Americas (WEBEA). He serves on the Advisory Committee of the University Outreach Program in Data Science of Peru's National Institute of Statistics and Informatics and on the Scientific Committee of the RIDGE Summer School in Economics. He is the author of the massive open online course (MOOC) “Economía conductual para una gestión pública efectiva” (Behavioral economics for effective public management), available in Spanish on edX.

He has worked with multilateral organizations, government institutions and civil society organizations, including the World Bank, the Inter-American Development Bank (IDB), CAF–Development Bank of Latin America and the Caribbean, the American Cancer Society, Peru's Ministry of Development and Social Inclusion (MIDIS), Ministry of Education (MINEDU) and Congress, and Colombia's National Planning Department. He has taught training courses with the Abdul Latif Jameel Poverty Action Lab (J-PAL), the Center for Effective Global Action (CEGA) and Innovations for Poverty Action (IPA). Before joining Tecnológico de Monterrey, he was a professor at Universidad del Pacífico in Lima and Universidad del Rosario in Bogotá.

He holds a Ph.D. and an M.A. in Agricultural and Resource Economics from the University of California, Berkeley, a master's degree in Economics from Universidad de San Andrés, Argentina, and a bachelor's degree in Economics from Universidad Nacional Mayor de San Marcos, Peru.

Edgar Castro

Co-founder and Deputy Director

Professor of Economics at Tecnológico de Monterrey. He studies how incentives and institutions shape economic behavior, with research on public procurement, tax compliance, markets, and motivated beliefs.

Full biography

Edgar Castro is a full-time professor at Tecnológico de Monterrey, Monterrey campus, and deputy director of BEER Lab. He studies how incentives, institutions and beliefs shape economic and political decisions, using laboratory and field experiments combined with administrative data from Mexico, Colombia, Chile and Argentina.

His research covers tax compliance, public procurement, market regulation, collective action and political economy. His current work addresses motivated reasoning and tax compliance, discretion in public procurement, price controls and market distortions, and citizen behavior regarding public goods and externalities.

He was previously a postdoctoral researcher at Tecnológico de Monterrey, a researcher and consultant at the Inter-American Development Bank, and a professor at George Mason University Korea, where he taught microeconomics, macroeconomics, experimental economics and economic theory.

He holds a Ph.D. in Economics from George Mason University, with fields in experimental economics and industrial organization.

Students

Daniela Alcaraz

Undergraduate Research Fellow

Student in the dual-degree program in Economics and International Relations at Tecnológico de Monterrey.

Full biography

Daniela supervises BEER Lab’s pilot testing: she organizes test sessions, supervises other fellows and leads the testing and audit phase of the lab’s experiments. Her interests are development economics in Latin America and experimental economics.

Paola Alonso

Undergraduate Research Fellow

Student in the Economics program at Tecnológico de Monterrey.

Full biography

Paola supervises BEER Lab’s pilot testing: she organizes test sessions, supervises other fellows and leads the testing and audit phase of the lab’s experiments. Her interests are industrial organization and competition, and political and institutional economics, particularly their relationship with economic development and growth.

Victoria Rueda

Undergraduate Research Fellow

Student in the Economics program at Tecnológico de Monterrey.

Full biography

Victoria is BEER Lab’s field manager: she plans the calendar of field visits and supervises the sessions of the lab’s ongoing research projects. Her interests are behavioral economics and nudges.

Tec affiliates

Aldo Gutiérrez

Research Professor

Research Professor at Tecnológico de Monterrey. He specializes in environmental economics, microeconomic theory, and experimental and behavioral economics.

Full biography

Aldo Gutiérrez Mendieta is a full-time Professor of Economics at Tecnológico de Monterrey, State of Mexico Campus. His research interests include environmental economics and behavioral and experimental economics. His teaching focuses primarily on courses in microeconomic theory and game theory.

His research examines income distribution and its relationship with the environment, contributions to public goods, externalities, and social capital. He also studies education and gender disparities, the determinants of green consumption, and the effects of information and news on consumer decisions. In addition, he has analyzed the effects of behavioral interventions (nudges) in classrooms aimed at promoting proper waste sorting and disposal.

He currently serves on the Sustainability Committee at Tecnológico de Monterrey, State of Mexico Campus, and holds a microcredential as an Educator in Education for Sustainable Development, awarded by Ruta Azul. Before joining Tecnológico de Monterrey, he held various positions at EY, Mexico’s Ministry of Energy, and ISSSTE. He has also worked as a consultant on World Bank projects.

He holds a Ph.D. and an M.S. in Agricultural and Resource Economics from the University of Maryland, College Park; a master’s degree in Environmental Economics from the Centro de Investigación y Docencia Económicas (CIDE); and a bachelor’s degree in Economics from Tecnológico de Monterrey, Mexico City Campus.

External affiliates

Coming soon.